ABOUT
Experience
A closer look at the studies, systems, and practices that have shaped how I understand, design, and live.
Licences & Certifications
Recognised trainings that form part of the foundation I work from.
Lived Practices & Inquiries
Practices and frameworks explored outside formal training, but central to how I now live and work.
Formal Education
I knew early on that I wanted to design—but eventually realised the work I’m here to do was not yet recognised: conveying how we are meant to live, create, and coexist on this planet.

Read more about this frustration under Timeline.
Work Experience
  • Blueprint Designer 2023-
    Developing blueprints for decentralised services and systems grounded in first principles.
  • Consciousness Coach 2023-
    Facilitating conscious integration of emotional, spiritual, and practical insights.
  • Board Member 2023-
    Organisational development and public engagement on related issues at WWOOF (Worldwide Opportunities on Organic Farms).
  • Senior Consultant 2020-2023
    Rolled out Workplace by Meta for various organisations and built chatbots on the Microsoft stack at Inmeta (Crayon Group).
  • Communications Development 2018-2020
    Rolled out and managed Workplace by Meta for 40,000+ employees at SOK (S Group).
  • Digital Marketing 2014-2017
    Rolled out and managed social media and digital signage across 50+ retail locations at Varuboden-Osla (S Group).
  • Web Design 2000-2017
    Built websites for various clients and began early research that led to the foundations of Blueprint.
  • Business Development 2012-2013
    Rolled out initial service offerings and opened the London office at Smarp (Haiilo).
  • Sales Development 2010-2012
    Integrated blog platform into media portfolio and supported media sales at KSF Media.
  • Service Design 2007-2012
    Provided service design consultancy and brought Yelp to Finland, as founder of Essential Goods.
  • Graphic Design 2008-2009
    Designed user interface for Toto betting machines, used at R-Kioski for over a decade, at Maxinetti.
  • Graphic Design 2009
    Designed user manual for Elisa TV and internet services at Taivas.
  • Cashier and Guide 2006
    Attended to cashier and tickets at museum doors in Fiskars Village.
  • Caddie 2004
    Caddie and customer service at Nordcenter Golf & Country Club.
  • Dishwasher 2000-2002
    Extra hand at italian restaurant and catering service Confetti Catering.